
The Business of Games
The Business of Games: A podcast for developers, publishers, and executives navigating the ever-changing game industry.
From monetization models to player behavior, from platform shifts to emerging markets, The Business of Games is your guide to all the things transforming how games are built, marketed, and scaled.
Hosted by Chris Hewish and Lia Ballentine, each episode blends strategic insight, cinematic storytelling, and candid conversations with the people driving the business of play. You’ll hear from top executives inside studios and strategic partners across the ecosystem who are uncovering the ideas, tactics, and trends shaping tomorrow’s opportunities.
Whether you’re launching your first game or scaling a global studio, you’ll find practical strategies, future-forward thinking, and real-world examples you can act on right away.
The Business of Games is brought to you by Xsolla, your strategic partner behind the scenes. We bring together “All the Things” to help you simplify operations, unlock new revenue, reach more players, and launch fast.
Subscribe now to stay informed and inspired.
Visit https://xsolla.com/podcast to explore episodes, connect with our team, and access bonus resources to level up your business of play.
Episodes
The Impact of LiveOps on the Business of Games
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Building Community Through Content Creators
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The Loyalty Blueprint: How Games Are Redefining Retention — Featuring Xsolla’s Sarah Chafer & Travis Anderson
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The Impact of Loyalty & Rewards on the Business of Games

The Discovery Engine: Data, Platforms, and What Comes Next — Featuring AppsFlyer’s Brian Murphy

The Long Game: Discovery After the Download — Featuring RTB House’s Ryan Goeden

The Impact of Discovery on the Business of Games – Featuring Ryan Goeden (RTB House) & Nic Ingham (Xsolla)

From Platforms to Players: The New Rules of Game Discovery — Featuring Xsolla’s Nic Ingham

What’s The Future Of Mobile Game Commerce? — Featuring Artem Liubutov, VP Of Monetization At Xsolla

The Impact of Web Shops on the Business Of Games – Featuring Jeff Shouger (Niantic) & Artem Liubutov (Xsolla)

Why CFOs Can’t Ignore the Direct-to-Player Model Anymore — Featuring Niantic’s Jeff Shouger

Discover the Power of Community: Lessons from Deca Games
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