The Business of Games
The Business of Games: A podcast for developers, publishers, and executives navigating the ever-changing game industry.
From monetization models to player behavior, from platform shifts to emerging markets, The Business of Games is your guide to all the things transforming how games are built, marketed, and scaled.
Hosted by Chris Hewish and Lia Ballentine, each episode blends strategic insight, cinematic storytelling, and candid conversations with the people driving the business of play. You’ll hear from top executives inside studios and strategic partners across the ecosystem who are uncovering the ideas, tactics, and trends shaping tomorrow’s opportunities.
Whether you’re launching your first game or scaling a global studio, you’ll find practical strategies, future-forward thinking, and real-world examples you can act on right away.
The Business of Games is brought to you by Xsolla, your strategic partner behind the scenes. We bring together “All the Things” to help you simplify operations, unlock new revenue, reach more players, and launch fast.
Subscribe now to stay informed and inspired.
Visit https://xsolla.com/podcast to explore episodes, connect with our team, and access bonus resources to level up your business of play.
The Business of Games
From Platforms to Players: The New Rules of Game Discovery — Featuring Xsolla’s Nic Ingham
Welcome to Xsolla Conversations.
In this episode, Xsolla’s Chris Hewish sits down with Nic Ingham to discuss one of the biggest shifts in the game business: discovery. For years, developers relied on platform-controlled visibility App Store placements, algorithm boosts, and pay-to-win UA to get noticed. But the rules have changed.
With seismic shifts like the Digital Markets Act and the Epic v. Apple ruling, developers now face both a challenge and an opportunity: building discovery engines from scratch.
Nic shares actionable insights on how the most forward-thinking studios are creating interconnected ecosystems that blend first-party data, retargeting, community engagement, and content loops. These strategies aren't just buzzwords they’re essential to thrive in 2025 and beyond.
Whether you're a developer, marketer, or studio lead, this episode is packed with real-world tactics and strategic advice to help you navigate the evolving discovery landscape.
Let’s get into it.
For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Use the contact form on our website to share your feedback and questions. Plus, don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.
