The Business of Games
The Business of Games: A podcast for developers, publishers, and executives navigating the ever-changing game industry.
From monetization models to player behavior, from platform shifts to emerging markets, The Business of Games is your guide to all the things transforming how games are built, marketed, and scaled.
Hosted by Chris Hewish and Lia Ballentine, each episode blends strategic insight, cinematic storytelling, and candid conversations with the people driving the business of play. You’ll hear from top executives inside studios and strategic partners across the ecosystem who are uncovering the ideas, tactics, and trends shaping tomorrow’s opportunities.
Whether you’re launching your first game or scaling a global studio, you’ll find practical strategies, future-forward thinking, and real-world examples you can act on right away.
The Business of Games is brought to you by Xsolla, your strategic partner behind the scenes. We bring together “All the Things” to help you simplify operations, unlock new revenue, reach more players, and launch fast.
Visit xsolla.com to learn more, connect with our team, and access all the things you need to level up your business of play. Want to join the conversation? Follow and comment on our LinkedIn page at The Business of Games Podcast, where we’ll be sharing updates, highlights, and continuing the discussion. And don’t forget to subscribe, rate, review, and share the podcast with friends and colleagues who want to learn more about the business of games.
The Business of Games
Earned, not extracted: how direct-to-consumer changes monetization design
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Welcome to The Business of Games Podcast, powered by Xsolla.
In this episode, hosts Chris Hewish and Lia Ballentine get into the part of the direct-to-consumer conversation that most studios either rush past or get wrong entirely: monetization.
The default framing is simple: cut out the platform, keep more margin. But the studios actually building direct-to-consumer monetization well aren't running a web shop as a side channel. They're rethinking how value gets created, how offers get structured, and how a purchase fits into a longer relationship with the player.
To explore what that looks like in practice, Chris and Lia are joined by two leaders operating at very different frontiers: Derek Rathbun, Co-Founder and CEO of Gamers.bet, who navigates what it means to give publishers control over real-money player engagement in a space where ignoring direct monetization has visible, immediate consequences; and Arron Goolsbey, Chief Operating Officer of Mythical Games, where direct-to-consumer isn't a feature that was added — it's the foundation the entire business was built on.
Together, they make the case that the barrier to going direct is lower than most teams assume, the cost of waiting is higher than it appears, and the best monetization in a direct-to-player model isn't the most aggressive — it's the most earned.
You'll hear why ceding the player relationship, even passively, costs more than it shows up on any balance sheet; why direct-to-consumer is really about owning identity, payments, and inventory as a unified system rather than a checkout flow; how data becomes a decision engine rather than a reporting function when those foundations are in place; and why designing monetization around what players earn, rather than what they're willing to pay, is what separates durable businesses from ones that plateau.
What you'll learn:
Why ignoring direct monetization is a cost, not just a missed opportunity
- What the foundational tech stack for direct-to-consumer actually requires and what studios shouldn't build themselves
- How to treat data as a decision system, not a dashboard
- Why the best monetization design starts at the moment of install, not at the web shop
- How emerging models like player-to-player economies are expanding who can participate and how
Let's get into it.
For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Follow and comment on our LinkedIn page at The Business of Games Podcast. That’s where we’ll be sharing updates, highlights, and continuing the discussion. And don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.
