The Business of Games
The Business of Games: A podcast for developers, publishers, and executives navigating the ever-changing game industry.
From monetization models to player behavior, from platform shifts to emerging markets, The Business of Games is your guide to all the things transforming how games are built, marketed, and scaled.
Hosted by Chris Hewish and Lia Ballentine, each episode blends strategic insight, cinematic storytelling, and candid conversations with the people driving the business of play. You’ll hear from top executives inside studios and strategic partners across the ecosystem who are uncovering the ideas, tactics, and trends shaping tomorrow’s opportunities.
Whether you’re launching your first game or scaling a global studio, you’ll find practical strategies, future-forward thinking, and real-world examples you can act on right away.
The Business of Games is brought to you by Xsolla, your strategic partner behind the scenes. We bring together “All the Things” to help you simplify operations, unlock new revenue, reach more players, and launch fast.
Subscribe now to stay informed and inspired.
Visit https://xsolla.com/podcast to explore episodes, connect with our team, and access bonus resources to level up your business of play.
The Business of Games
Why CFOs Can’t Ignore the Direct-to-Player Model Anymore — Featuring Niantic’s Jeff Shouger
In today’s episode, Xsolla’s Chris Hewish sits down with Jeff Shouger, CFO at Niantic, the studio behind Pokémon GO, Peridot, and Monster Hunter Now. Jeff shares how Niantic approached the shift to web shops from a financial perspective, what convinced them to go direct-to-player, and the measurable impact they’ve seen since.
If you're in the game industry and curious about how top studios navigate monetization, platform relationships, and the future of AR-driven commerce, this one’s for you. Now, let’s get into it!
For more insights and resources, visit xsolla.com/podcast. Want to join the conversation? Use the contact form on our website to share your feedback and questions. Plus, don’t forget to subscribe, rate, review, and share the podcast with friends who want to learn more about the business of games.
